A Psychology-Driven Short-Form Video Idea To Try

🧠 IN THIS EMAIL

• 🧪 Hook Science:

  • A short-form video hook that you can easily repurpose for your niche.

  • Template and AI prompt included 👍️ 

• 🍬 Link Candy For Creators:

  • 7 psychology-driven tips for writing effective emails, plus how to create a course in under an hour.

🧪 HOOK SCIENCE

A Psychology-Driven Short-Form Video Idea To Try Out In Your Own Niche

Whether it’s a reel, a short, or a TikTok video — it needs to hook attention within the first 3 seconds or you’ve lost.

The hook from this viral TikTok video by Urban Farmer TV can easily be turned into a template and used in your niche.

🔨 A Template You Can Use In Your Niche:

Sure, the template was inspired by a short-form video.

But there’s no reason why couldn’t also use it as the hook for a blog post or a long-form video — just don’t use the emoji if you do. 

🧠 Why The Hook Works So Well:

• Loss Aversion: “Things I don't do" makes viewers wonder what these “things” could be and whether they might be making these mistakes.

• Emotional: The emoji adds emotion and suggests that there might be surprising or commonly overlooked pitfalls.

🧠 Examples Using The Template:

Four examples of this hook template repurposed in completely different niches:

💨 Speed Things Up With ChatGPT:

Not sure where to start?

Copy and paste the following into ChatGPT after filling in your niche and target audience:

Hi ChatGPT,

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create a piece of content based on the following headline template:

"[Number] [X] I Never [Verb] In [Specific Context] 😬"

This template is modeled on the following headline:

"5 Things I Never Do In My Apartment Garden 😬"

Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words. 

The content should cover specific topics relevant to my niche and should not be generic or broad.

Each headline should:

- Replace [Number] with a specific count of items or actions.

- Replace [X] with a topic, concept, noun, or noun phrase that is relevant to my niche.

- Replace [Verb] with an action verb relevant to [X]

- Replace [Specific Context] with a situation or location relevant to [X]

Try this template out in your own niche or industry — see what types of content ideas you come up with.

🍬 LINK CANDY FOR CREATORS

• 72,000 people read her marketing newsletter — she uses these 7 psychology tips to write emails people actually want to read [link]

• It sounds wild — but there’s a simple way to create a course in under an hour [link]