Build the perfect content strategy

🔒️ Welcome To This Week’s Pro Newsletter

• 🧠 1 Content Framework:

  • Build a perfectly balanced content strategy with the “Rule Of Thirds”.

• 💡 3 Pro Content Ideas:

  • Headline templates and custom AI prompts 👍️ 

  • Go Pro to unlock them all (free trial).

🧠 Content Framework: The Rule Of Thirds

A 3-Part Framework For Building A Perfectly Balanced Content Strategy

A content strategy without balance won’t succeed. 

• All promotion, no education? You’ll alienate your audience.

• All education, no promotion? You don’t have a business.

The Rule of Thirds is a simple framework for creating a balanced content strategy.

How It Works:

Divide your content into three equal parts, each serving a clear purpose.

We’ve picked 3 random niches to demonstrate the framework here, but you can easily apply it to any niche.  

• 1/3 Educational Content: Share knowledge and expertise.

  • Fitness: Discuss common workout mistakes.

  • Cooking: Provide tips on choosing the right kitchen tools.

• 1/3 Inspirational Content: Motivate with stories, achievements, or positive messages.

  • Fitness: Share a personal journey of overcoming physical challenges.

  • Real Estate: Highlight success stories of homeowners.

• 1/3 Promotional Content: Promote your products, services, or events.

  • Real Estate: Promote an upcoming open house.

  • Cooking: Invite your audience to sign up for a workshop.

Your audience receives value, inspiration, and the occasional promotion without feeling overwhelmed.

A ChatGPT Prompt to Generate Infinite Content Ideas Using the Rule of Thirds:

It’ll generate 9 high-engagement, balanced content ideas within seconds. 

The beauty of it?

You can keep reusing it whenever you’re short of ideas.

Paste this into ChatGPT after filling in your niche and target audience:

🖐️ Prompts Of The Week

2 new ChatGPT prompts added to our Pro prompt vault:

1. “Repetitive Phrase Remover”: Instantly cut repetitive phrases for clearer, more engaging content.

2. “Objection Identifier”: Spot objections in your sales copy and get ideas for overcoming them.

💡 Pro Content Template #1

Reveal An Obstacle Preventing Your Audience From Achieving An Outcome

Your Headline Template:

The Inspiration:

"This Is Why Most Coffee Shops Don’t Make Money"

~ Coffee Business Basics

Why The Headline Works:

• Specificity: It points to a single reason, making the problem feel fixable and actionable.

• Loss Aversion: We click to make sure we aren’t making this crucial mistake.

How To Adapt It For Your Niche:

1. Pick Your Group: One in your niche facing a common problem.

2. Define The Outcome: A result they can’t easily achieve.

3. Highlight The Reason: A key obstacle holding them back.

Speed Things Up With ChatGPT:

Hi ChatGPT,

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience].

I want to create content based on the following headline template:

This Is Why Most [Group] Don’t [Achieve Positive Outcome]

This template is modeled on the following headline:

"This Is Why Most Runners Don’t Improve Their Speed"

Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words. The content should cover specific topics relevant to the niche and should not be generic or broad.

Each headline should:

- Replace [Group] with a specific group relevant to my niche.

- Replace [Achieve Positive Outcome] with a specific positive outcome relevant to my niche.

Examples Using The Template:

For Creators:

• Home Improvement: "This Is Why Most DIYers Don’t Finish Renovations"

• Fitness: "This Is Why Most Runners Don’t Improve Their Speed"

For Businesses Doing Content Marketing (B2C):

• Pet Store: "This Is Why Most Dog Owners Don’t Train Their Dogs Successfully"

• Realtor: "This Is Why Most First-Time Homebuyers Don't Find Their Dream Home"

For Businesses Doing Content Marketing (B2B):

• Logistics: "This Is Why Most Businesses Don’t Have Optimized Supply Chains"

• Event Planning: "This Is Why Most Corporations Don’t Host Successful Events"

🔒️ Pro Content Template #2

This template uses loss aversion and simplification to generate views and engagement.

Use the AI prompt to turn it into content ideas for your niche.

Your Headline Template:

🔒️

👋 Hey there — Dil here.

Go Pro with a free trial to read the rest of this post.

You’ll also instantly unlock hundreds of proven templates and prompts to get your content more views with less work.