- The Pen Pivot
- Posts
- đź’ˇ Safety-focused content ideas
đź’ˇ Safety-focused content ideas

IN THIS EMAIL
🔧 Content Framework:
Create safety-focused content using the RCP framework.
đź’ˇ Headline Template:
With an AI prompt to make it work in your niche.
🦾 AI Prompt:
“Objection handler”
🔒️ Visible To Pro Readers:
1 psychology-driven headline template + 1 AI prompt to boost your views, save you time, and fast-track your content success.
CHEAT SHEET BUNDLE
Quick-hit guides to fix content problems in a hurry (and dominate your niche):
“The Magnetic Headline Cheat Sheet (Get Any Headline Clicked)”
“21 Psychology-Driven Email Subject Line Tricks To Boost Your Open Rate”
“47 ChatGPT Prompts To Generate Infinite Content Ideas”
“20 Little Changes To Get Your Writing 5x More Engagement”
CONTENT FRAMEWORK
The RCP Framework: Create Safety-Focused Content
People are hardwired to crave safety.
Not just physical safety, but emotional and financial security too.
It’s a need that shapes nearly every decision we make, whether we realize it or not.
Addressing this need is a simple way to build trust, engagement, and loyalty with an audience.
Enter the RCP Framework — Risks, Certainty, Preparedness — a simple, three-part approach to creating content that taps directly into your audience’s desire for safety.
(It’s relevant to every niche).
R - Address Risks And Fears
Highlight potential dangers or pitfalls.
Provide solutions to avoid them.
Example: “5 Data Protection Mistakes That Put Your Business At Risk (And How To Fix Them).”
C - Promise Certainty
Reassure your audience with reliability, guarantees, or stability.
Position your product/service or advice as the dependable choice.
Example: “The Only Waterproof Tent You’ll Ever Need”
P - Create A Path To Preparedness
Share tools, checklists, or step-by-step guides.
Help your audience feel ready to face challenges confidently.
Example: “The Emergency Fund Checklist Every Family Should Have.”
A ChatGPT Prompt To Generate Infinite Safety-Focused Content Ideas For Your Audience
It’ll use 6 proven, viral headline templates to generate 18 high-engagement ideas for your niche within seconds.
(With full content outlines for any you like).
Reuse it whenever you’re short of ideas.
Paste this into ChatGPT after filling in your niche, audience, and content type(s):
đź’ˇ In Case You Missed It
“The 4A’s”: Use Brian Clarke’s famous 4-part framework to drive massive action with your content.
“Urgency signals”: 3 psychological triggers that will make your content look too important to ignore.
“Caveman content”: These 8 human desires will make your content go viral on demand.
PICK OF THE WEEK
“This Social Media AI Automation Creates Unique Content Daily (100% Automated)”
A quick YouTube video showing you how to set up a fully automated content system to create and post customized content on all of your platforms.
Worth a watch!
(Not sponsored — just thought it was cool).
HEADLINE TEMPLATE
"Never Use Them"
[Number] [Items] You Should Never Use In [Context], [Authority] Warns
Why The Headline Works:
Loss Aversion: Highlights potential negative outcomes. People are motivated to avoid mistakes.
Examples Using The Template:
Home Improvement: "3 Materials You Should Never Use In Bathroom Renovations, Contractor Warns"
Real Estate: "5 Features You Should Never Use In Open Houses, Realtor Warns"
Speed Things Up With ChatGPT:
Fill in your niche, audience, and content type, then paste this prompt into ChatGPT.
Get 10 clickworthy headlines and a full content outline for any you choose.
I'm a content creator in the [insert niche] niche and my target audience is [insert target audience].
I want to create a [insert content type, e.g., reel, blog post] based on this template:
[Number] [Items] You Should Never Use In [Context], [Authority] Warns
Example from a different niche: "6 Plants You Should Never Use In Shaded Areas, Gardener Warns"
Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words.
At the end, ask if I'd like an outline for any headline.
Follow-Up Prompt (If I Request an Outline):
Create an outline for the selected headline, tailored to my content type. Include sections, main points, and format-specific tips.
AI PROMPT
Objection Handler
Objections aren’t barriers — they’re opportunities.
Most fumble them with weak, generic responses.
But nail them and they become stepping stones to action.
This AI prompt helps you pinpoint your audience’s biggest hesitations about your product or service.
It’ll then help you craft responses that turn “no” into “tell me more.”
Fill in your role, niche, and audience — then paste it into ChatGPT, Claude, or any other AI text generator.
"I'm a [insert role or business] in the [insert niche], targeting [insert audience].
I want to create objection-handling responses to address common concerns my audience or customers have.
Please ask me the necessary questions one by one (not all at once) to understand these objections.
Once all information is gathered, generate:
- A list of the top 5-10 objections about my specific product/service.
- Clear responses that build trust and address concerns.
- Suggestions for using these responses in my content (e.g., FAQs, landing pages, sales scripts).
At the end, ask if I’d like additional tips for turning objections into opportunities."