💡 How To Use Visual Contrast In Thumbnails

🧪 HOOK SCIENCE

Get More Clicks Using The Power Of Visual Contrast

Visual contrast is when elements in an image stand out because of differences in color, light, or shape.

— It’s a very powerful way to grab attention.

It can be used to drive more clicks to your content, no matter what type of content you create.

• Blog post featured images

• Pinterest pins

• Instagram posts

• YouTube thumbnails

Our brains are wired to notice information that stands out from its surroundings.

For example, a single colorful and highly saturated item against a grey background.

YouTubers like Ryan Trahan often use this technique in their YouTube thumbnails.

Our eyes are drawn to the image because the orange jumpsuit stands out against the dark background.

The thumbnail stands out from competing thumbnails as a result.

Takeaways:

• Try using contrasting colors for your background and main subjects.

• Play with light and shadow to add depth.

• Consider highlighting the main subject with a border or a glow effect.

💡 A CLICKABLE CONTENT IDEA FOR YOU

Paint The Dream For Your Audience (And Then Guide Them There)

🔨 Your Headline Template:

🔎 The Inspiration:

🧠 Why The Headline Works:

• Painting The Dream: Starting the headline with the promise of a desirable outcome is bold and taps into our aspirations.

• Solution-Oriented: It directly offers this better outcome through simple items/actions.

🔁 How To Adapt It For Your Niche:

1. Pick A “Dream” Outcome: A desirable goal or outcome your audience would care about.

2. Select Relevant Items/Actions: Research and select items or actions that can help achieve the desired outcome. These could be products, techniques, habits, etc.

💨 Speed Things Up With ChatGPT:

Not sure where to start?

Copy and paste this into ChatGPT after filling in your niche:

Hi ChatGPT,

I'm a content creator in the [insert niche] niche, and I'm creating a piece of content based on the headline template:

"You’d Have A [More Desirable Outcome] If You Used/Did These [Number] [Items/Actions]" 

I need 10 headline ideas that closely follow this headline template please. Each of them should be specific, not broad or generic. 

For each of them:

- Desired Outcome: Determine the desirable outcome my audience desires.
- Relevant Items/Actions: Identify items or actions that can help my audience achieve the desired outcome.

🎨 Examples Using The Template:

For Creators:

• For DIY: "You’d Have A More Stylish Living Room If You Used These 5 Interior Design Hacks"

• For Gardening: "You’d Have A Lush Back Garden If You Followed Any Of These 4 Seasonal Planting Tips"

For Businesses Doing Content Marketing (B2C):

• Home Improvement Store: "You’d Have A More Energy-Efficient Home If You Used These 7 Smart Home Devices"

• Cleaning Services: "You’d Have A Spotless Bathroom If You Used These 8 Time-Saving Cleaning Tools"

For Businesses Doing Content Marketing (B2B):

• Digital Marketing: “You’d Have A Lower Facebook CPA If You Made These 5 Ad Account Changes”

• Logistics Company: "You’d Have Faster Deliveries If You Optimized These 3 Supply Chain Processes"

🏅 HOOK OF THE DAY

“The 7 Habits Of Highly Effective People”

Stephen Covey’s book has sold 20 million copies — a phenomenon and an undeniable classic in the self-help genre.

The title is an irresistible hook and is considered to be a significant reason for for the book’s success.

🧠 Hook Psychology:

• Unique Mechanism: The title presents a big idea (achieving effectiveness) and promises a unique mechanism (7 habits) to get there.

• Aspiration: It taps into the universal desire for personal growth and success.

• Exclusivity: The “7 habits” come across as the exclusive secrets of the elite — it immediately sparks our curiosity.

• Specificity: "7 habits" leverages specificity to make the promise more believable and concrete.