đź’ˇ Instant trust from your audience

December 16, 2024

IN THIS EMAIL

  • 🧪 Marketing Hack:

    • Boost trust using the psychology of bold warranties.

  • đź’ˇ Headline Template:

    • With an AI prompt to make it work in your niche.

  • 🦾 AI Prompt:

    • Make your content ultra-skimmable (in seconds).

  • 🔒️ Visible To Pro Readers:

10-SECOND COPYWRITING TIP

Write results, not features.

Mailchimp

PRO POST

“6 Dead-Simple Ways To Get Your Content Shared Online (Based On A 2500-Person Study)”

Want your content shared like crazy? 

Stop relying on luck — use data.

A study of 2,500 sharers revealed 6 distinct “sharing personas.”

Create content for these personas and you dramatically boost your chances of getting shared.

On Wednesday, Pro members get a post sharing:

  • A deep dive into these 6 sharing personas.

  • 12 ultra-sharable headline templates you can use in any niche.

  • A ChatGPT prompt to generate infinite shareable content ideas.

MARKETING HACK

The Psychology Of Bold Warranties

Study: Research shows people prefer removing small risks entirely (e.g., reducing a 5% risk to 0%) over significantly reducing much larger risks (e.g., cutting a 50% risk to 25%).

Why: It offers certainty and emotional relief. Reducing but not removing a risk still leaves discomfort.

Example: Patagonia’s “Ironclad Guarantee” — return products anytime for repair, replacement, or refund.

Takeaway: Bold warranties can reduce perceived risks and boost conversions.

Most customers don’t abuse them.

But it’s crucial to design one that minimizes potential losses while maximizing trust and conversions.

Prompt: Insert your niche and product/service into the following prompt — then paste it into ChatGPT. 

It’ll generate 10 bold and creative guarantee ideas tailored to your business in 3 seconds:

đź’ˇ In Case You Missed It

  • “Caveman content”: These 8 human desires will make your content go viral on demand.

  • “Storybrand”: A 7-step framework to boost sales for any product or service.

  • “The 5-4-3-2-1 Method”: A 5-step framework to generate 15 content ideas targeting every level of your audience’s needs.

HEADLINE TEMPLATE

“Valuable Additions”

âťť

Add These [Number] [Items] To [X] To [Improve Outcome]

Why The Headline Works:

  • Specificity: The headline gives a tangible promise and suggests an actionable list. People love "tickbox" style lists.

Examples Using The Template:

  • Fitness: "Add These 4 Exercises To Your Routine To Boost Core Strength"

  • Real Estate: "Add These 4 Features To Your Home To Increase Its Value"

Speed Things Up With ChatGPT:

Fill in your niche, audience, and content type, then paste this prompt into ChatGPT.

Get 10 clickworthy headlines and a full content outline for any you choose.

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience].

I want to create a [insert content type, e.g., reel, blog post] based on this template:

Add These [Number] [Items] To [X] To [Improve Outcome]

Example from a different niche:

"Add These 4 Exercises To Your Routine To Boost Core Strength"

Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words.

At the end, ask if I'd like an outline for any headline.

Follow-Up Prompt (If I Request an Outline):

Create an outline for the selected headline, tailored to my content type. Include sections, main points, and format-specific tips.
AI PROMPT

List Generator

Turns out only 19% of people read blog posts in full. 

Yep, most people skim — and if your content isn’t skimmable, you’ll lose your audience fast.

Bullet points and numbered lists make content more skimmable.

The following prompt analyzes your content and converts dense paragraphs/sections into digestible lists where appropriate.

It boosts readability and engagement. 

Enter your details in the first sentence, paste your content at the bottom, then paste this prompt into ChatGPT:

"I'm a [insert your role or business] operating in the [insert your niche] niche, and my target audience is [insert your target audience].

I have written a piece of content I want to make more readable and scannable.

Please analyze this content and identify where lists (either numbered or bullet points) can be used to replace paragraphs or dense sections. Suggest the appropriate type of list (numbered or bullet points) and rewrite the relevant sections with clear and concise formatting."

Content:

[Insert your written content here]”