Headline Magic

The most quoted quote in this newsletter probably comes from David Ogilvy — the father of modern advertising:

“When you have written your headline, you have spent eighty cents out of your dollar.”

Why?

Because if your headline doesn’t get clicked, your content might as well not exist.

And this isn’t some modern attention-span crisis.

It’s a principle that’s held true for nearly a hundred years.

Take Dale Carnegie.

His 1936 book didn’t become a classic just because of its ideas.

It became a classic because it was called:

“How to Win Friends and Influence People”

(Not: “Improving Social Communication Skills”)

Same with Stephen Covey’s “7 Habits of Highly Effective People”.

Specific. Aspirational. Exclusive.

Not just informative — but the old-time equivalent of clickable.

Fast forward to today…

MrBeast — arguably the most successful content creator alive — writes his YouTube titles before he even scripts the video.

Because he knows what creators still forget:

If the title doesn’t pull them in, they’ll never see the thing you spent all those hours making.

Or take Mark Manson.

Master of the pithy, profane headline.

“The Subtle Art Of Not Giving A…” — didn’t sell 20M+ copies by accident.

In fact, try this headline template I based on one of Mark’s many viral blog posts:

Examples from different niches: 

• Parenting: 3 Questions That Determine 99% Of Your Kids’ Behavior

• Freelancing: 3 Questions That Determine 99% Of Your Client Success

• Fitness: 3 Questions That Determine 99% Of Any Body Transformation

👉 FYI: There’s a new AI prompt in the Pro Prompt Vault that turns this exact template into 15 x “3 Questions” content ideas—each with a full outline tailored to your audience.

Bottom line: 

Whether you're writing blog posts, YouTube titles, tweets, short-form video hooks, or anything else…

The headline is the difference between heard and ignored.

P.S. If you’re done guessing what a “good” headline looks like…

And want the simple, psychology-driven headline tricks pros use to get millions of clicks — without sounding clickbait-y…

My course “Headline Magic” shows you:

• The 4-part system pros use to write scroll-stopping headlines

• The silent headline mistake tanking your clicks (most make it without realizing)

• The 10 emotional triggers that make any headline instantly more clickable

• How to make ChatGPT write headlines that don’t suck

And more.

It’s on (a pretty wild) sale until Friday.

Grab instant access to Headline Magic here — get your content the clicks it deserves

P.P.S:

Until next time. 

Cheers, 

Dil