1 More Tip For Getting Any Email Opened

A quick email to let you know that enrollment for my online course “Savvy Email Subject Lines” is open for the next 24 hours.

(And also to give you a crucial, yet dead-simple tip for getting your emails opened down below).

đź§  SAVVY EMAIL SUBJECT LINES

An Online Course By The Pen Pivot

Boost Your Email Open Rate Fast With Dead-Simple, Psychology-Driven Subject Line Tricks

Cohort Closes In 24 Hours

Remember - emails that don’t get opened, don’t make money.

Here’s what you’ll learn in this course:

  • The 6 most damaging subject line mistakes most creators aren't even aware they're making (plus one bonus mistake).

  • The crucial mistakes content creators make with subject line structure and format (they destroy open rates).

  • How to use "The BSRC Checklist” to write subject lines that don’t get ignored in the inbox.

  • 21 psychology-driven email subject line techniques to effortlessly get your emails opened (plus 2 bonus techniques).

  • Why a subject line without content-market fit is practically worthless (and how to achieve it).

  • How to write irresistible subject lines for the 4 main types of email content (with different techniques for each one).

  • The 7 language and punctuation features that'll immediately land your emails in the spam or promotions folder.

  • How to properly A/B test your email subject lines to refine them over time and maximize your open rate.

đź’ˇ 

A Dead-Simple Subject Line Tip For Getting Your Emails Opened

Get The Length Right

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Try to keep your subject lines under 34 characters long

Google “how long should my email subject line be” — the results are pretty unhelpful.

Some “experts” tell you shorter subject lines get higher open rates…

And others tell you longer ones do.

The fact is:

They can both work and it needs testing — some audiences respond to shorter ones, while others respond to longer ones.

But try to keep all of your subject lines under 34 characters long.

Why?

đź’ˇ Keeping them under 34 characters long should make sure the entire subject line is visible in the inbox preview across most devices.

In other words, it should prevent this from happening:

The direct benefit of the email (i.e. the most crucial part of the subject line) is cut off — I have no idea what this email is about and so I’m unlikely to click on it.

The entire subject line is wasted on fluff and the actual benefit isn’t visible.

If the subject line doesn’t even hint at the benefit for the reader, it won’t spark curiosity enough to drive the click and the open.

So, use this tool to count the characters before you schedule your next email/newsletter.

Keep your subject lines under 34 characters long.

If you find this type of content useful…

The course goes through many more email subject line tips like this to boost your email open rate higher than you ever thought possible.

That’s all for today!

Dil, The Pen Pivot