🔎 The content idea matrix

🔒️ Welcome To This Week’s Pro Newsletter

• 🧠 1 Content Framework:

  • Generate 30 content ideas around 1 broad topic — in 5 minutes.

• 💡 3 Pro Content Ideas:

  • Headline templates and custom AI prompts.

• 🤖 2 AI Prompts For Creators:

  • Instantly identify online communities relevant to your niche — use them to build your audience.

  • Generate a quick tips sheet for your audience on any topic.

🧠 Content Framework: “The 3 × 3 × 3 Method”

The 3 × 3 × 3 method (a.k.a the “content idea matrix”) will generate 27 diverse content ideas from any topic in your niche.

How It Works:

By combining three key categories—audience segments, content formats, and subtopics—you create content that resonates with different parts of your audience.

1. Start With A Broad Topic: For the sake of this example, let’s use “plant care” as the niche and “succulents” as the topic.

2. Split Into Three Key Categories:

   • Audience Segments: Pick 3 groups within your target audience. (e.g., Beginners, Experienced Growers, Enthusiasts).

   • Content Formats: Choose 3 ways to approach the content (e.g., How-To Guides, FAQs, Case Studies, Listicles).

   • Subtopics: Pick 3 specific themes within your broad topic (e.g., Watering, Propagation, Indoor vs. Outdoor).

3. Combine Categories To Generate Ideas:

   • For each audience segment, match it with a content format and a subtopic to generate specific content ideas.

   • For example, combine “Beginners” (Audience Segment) with “How-To Guide” (Content Format) and “Propagation” (Subtopic) to create “A Beginner’s Guide to Propagating Succulents.”

You eventually end up with 27 unique combinations.

Generate 27 Content Ideas From 1 Topic In Your Niche

This ChatGPT prompt will use the 3 × 3 × 3 method to give you 27 high-engagement content ideas — instantly:

💡 Pro Content Template #1

Share A Practical Tip To Protect A Specific Item From A Threat

Your Headline Template:

The Inspiration:

“Protect Plants From The Brutal Heat With This Smart Landscaping Tip”

~ House Digest

Why The Headline Works:

• Loss Aversion: The word "protect" builds a sense of urgency and concern.

• Specificity: Mentioning a specific threat builds trust and makes the content seem more actionable.

How To Adapt It For Your Niche:

1. Identify What Needs Protection: I.e. what your audience values and wants to protect. Replace [X] with this item or concept.

2. Define The Threat: A common danger or challenge your audience faces related to the item or concept [X]. Replace [Danger] with this threat.

3. Choose A Relevant Tip: Select a helpful tip that addresses the identified threat.

Speed Things Up With ChatGPT:

Not sure where to start? 

Copy and paste the following prompt into ChatGPT after filling in your niche and target audience.

Hi ChatGPT,

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience].

I want to create content based on the following headline template:

Protect [X] From [Danger] With This [Topic] Tip

This template is modeled on the following headline:

Protect Plants From The Brutal Heat With This Smart Landscaping Tip

Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words. The content should cover specific topics relevant to the niche and should not be generic or broad.

Each headline should:

- Replace [X] with a specific item or concept relevant to my niche.

- Replace [Danger] with a specific threat or challenge relevant to [X].

- Replace [Topic] with a key area of focus.

Examples Using The Template:

For Creators:

• Fitness: "Protect Calf Muscles From Prolonged Injury With This Stretching Tip"

• Gardening: "Protect Roses From Aphids With This Organic Spray Tip"

• Cooking: "Protect Any Meal From Spoiling In The Summer With This Storage Tip"

For Businesses Doing Content Marketing (B2C):

• Home Improvement: "Protect Walls From Mold With This Ventilation Tip"

• Automotive: "Protect Car Paint From Difficult Scratches With This Simple Washing Tip"

For Businesses Doing Content Marketing (B2B):

• IT Services: "Protect Customer Data From Breaches With This Encryption Tip"

• HR Consulting: "Protect Employees From Burnout With This Wellness Tip"

🔒️ Pro Content Template #2

This template uses authority bias and loss aversion to generate clicks, views, and engagement.

Use the AI prompt to turn it into content ideas for your niche.

Your Headline Template:

🔒️

👋 Hey there — Dil here.

Spend less time creating content and more time on what matters to you…

Unlock exclusive content + hundreds of templates and prompts to fast-track your content success.