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How To Use ChatGPT To Write Your Brand's Story
Welcome to The Pen Pivot!
At 9am (EST) every Monday, Wednesday, Thursday, and Friday, we show content creators how to use AI to produce better content, faster.
In today’s email:
AI Tool Of The Day 🛠️ - Seamlessly add AI to your workflow
AI Content Tip Of The Day🖋️ - Get ChatGPT to craft your brand’s story
AI News For Content Creators đź“° - The controversial generative fiction tool
Viral Bits From The Web 🍬 - Post-apocalyptic Midjourney images take Reddit by storm
AI Tool Of The Day 🛠️
Bearly AI - An all-in-one tool that seamlessly adds AI to your workflow. Reading, writing, and content creation - all one shortcut away.
Available on Windows or as a Chrome extension.
(Not sponsored)
AI Content Tip Of The Day 🖋️
How To Use ChatGPT To Write Your “StoryBrand”
The "StoryBrand" framework emphasizes storytelling in marketing.
It encourages businesses, brands, and creators to position themselves as the "guide" in their customer/audience's stories.
Here's how I use ChatGPT to generate a StoryBrand framework to guide my marketing decisions:
First, the 7 elements of a StoryBrand framework:
• Character (Customer)
• Problem
• Guide (Business)
• Plan
• Call to Action
• Vision of Success
• Potential Failure
Why does it work?
Because it makes customers the hero of their story and guides them toward a CTA.
What I want from ChatGPT is a "StoryBrand cheat sheet" for my business.
Something I can glance at before I make any marketing decisions.
Here's what I want to generate. I've used a gardening email newsletter business as an example:
The ChatGPT prompt template I use to generate a cheat sheet like this is below.
It'll trigger ChatGPT to ask you a series of questions, teasing the required information out of you as though it were a hired marketer.
You'll generate a StoryBrand cheat sheet for your business, no matter what it may be.
The Prompt Template 🤖:
"I’m a business owner - I run a [insert business here]. Your role is that of an experienced marketer.
I want you to create a StoryBrand framework for my business to help guide future marketing decisions.
As you know, the framework consists of seven key elements, including a character (the customer), a problem they face, a guide (the business), a plan to solve the problem, a call to action, a clear vision of success, and potential failure if the customer doesn't take action.
Please gather the relevant information from me by asking a series of questions one by one.
Be sure to ask the questions one by one - please don’t give me a list of questions to answer at once.
Then, please present my business’ StoryBrand in the form of a table, using the data you collect with your questions.”This is extremely valuable.
Positioning your offers gets easier when your business is seen as a "guide" that helps customers/readers navigate their challenges and achieve success.
The framework helps businesses clearly communicate their USP and target audience by structuring the messaging within a story format.
AI Story Of The Day đź“°
An editor at The Verge tried out Sudowrite's controversial “Story Engine”, a generative fiction tool for writing novels.
The tool can help writers break writer's block and generate text.
The editor generated a 22,500-word novella using Story Engine in a day and a half.
The final product was created by hitting a "Generate" button, with the AI generating every final line.
The editor rewrote the summaries and story beats, but none of the pen-to-paper prose.
Read their full opinion piece here.
Viral Bits From The Web 🍬
And that’s all for today!
See you tomorrow 🙂
Misya, The Pen Pivot