- The Pen Pivot
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- đź’ˇ The Awareness Gap = Viral Content
đź’ˇ The Awareness Gap = Viral Content
IN THIS EMAIL
🧪 Content Hack:
“The awareness gap”.
đź’ˇ Headline Template:
With an AI prompt to make it work in your niche.
🦾 AI Prompt:
Generate a 1-page cheat sheet on any topic (in seconds).
🔒️ Visible To Pro Readers:
1 psychology-driven content template + 1 prompt to triple your content’s views (and save you 4+ hours).
FOUR CHEAT SHEETS
Struggling to get people to click and view your content (or just constantly running out of ideas)?
“The Magnetic Headline Cheat Sheet (Get Any Headline Clicked)”
“21 Psychology-Driven Email Subject Line Tricks To Boost Your Open Rate”
“47 ChatGPT Prompts To Generate Infinite Content Ideas”
“20 Little Changes To Get Your Writing 5x More Engagement”
Boost your clicks, views, and engagement with this proven collection of 5-minute content fixes.
CONTENT HACK
How To Create Viral Content Using Your Audience’s “Awareness Gap”
Viral headline by Upworthy:
It taps into a powerful concern.
“Am I missing something?”
It’s the fear of missing something critical — of being unprepared.
“The Awareness Gap”: That gap between what your audience knows and what they need to know to reach their goal.
A gap filled with hidden challenges, pitfalls, and surprises.
Create content that warns them of these issues and you help bridge that gap.
You get them prepared.
Content like this builds massive curiosity and trust by offering the audience something everyone wants:
A sense of control.
A ChatGPT Prompt To Generate Infinite Content Ideas Using Your Audience’s “Awareness Gap”:
It’ll use 5 proven, viral headline templates to generate 25 high-engagement ideas for your niche within seconds.
(With full content outlines for any you like).
Reuse it whenever you’re short of ideas.
Paste this into ChatGPT after filling in your niche, audience, and content type(s):
10-SECOND COPYWRITING TIP
Turn features into feelings — write copy your audience can taste, touch, or hear.
The Oodie
đź’ˇ In Case You Missed It
“The Rule Of Thirds”: A 3-part framework for building a perfectly balanced content strategy.
“Regret Avoidance Content”: A dead-simple formula for going viral.
“The 30-Second Reel Template”: Get a full script for a short-form video in seconds.
HEADLINE TEMPLATE
“An Authoritative Hack”
[Authority] Shares Hack For [Preventing Negative Outcome]
Why The Template Works:
Authority Bias: We trust advice from pros and experts.
Examples Using The Template:
Home Improvement: "Contractor Shares Hack For Preventing Renovation Overspending"
Real Estate: "Realtor Shares Hack For Preventing Deals Falling Through"
Speed Things Up With ChatGPT:
Fill in your niche, audience, and content type, then paste this prompt into ChatGPT.
Get 10 clickworthy headlines and a full content outline for any you choose.
I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create a [insert content type, e.g., reel, blog post] based on this template:
"[Authority] Shares Hack For [Preventing Negative Outcome]"
Example: "Travel Guide Shares Hack For Preventing Jet Lag"
Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words.
Under each headline idea, briefly state what "hack" you're referring to.
At the end, ask if I'd like an outline for any headline.
Follow-Up Prompt (If I Request an Outline):
Create an outline for the selected headline, tailored to my content type. Include sections, main points, and format-specific tips.
AI PROMPT
Cheat Sheet Generator
Cheat sheets simplify complex info into quick, actionable tips.
Great as standalone resources to share or as lead magnets to grow your email list — converting at an average rate of 34%.
This prompt will create a shareable, high-value, 1-page cheat sheet on any topic.
Just fill in your role, niche, audience, and topic — then paste it into ChatGPT:
"I'm a [insert your role] in the [insert niche], targeting [insert audience].
Please generate a concise, 1-page cheat sheet on [insert topic].
Include (if applicable):
- Key Concepts: Essential points.
- Actionable Steps: Step-by-step tips.
- Best Practices: Dos and don'ts.
- Additional Resources: Tools or further reading (if relevant).
Add anything you feel would be useful. Keep it simple, practical, and easy to understand."