🛠️ The tools your audience needs

In This Email

• 🔧 Creator Tool:

  • Templates, prompts, and content insights.

• 💡 A Content Idea To Try:

  • Give your audience the tools they need.

  • Headline template included.

• 🔒️ 2 More Content Ideas:

  • Visible to Pro users.

Pen Pivot Pro

Go Pro For A Constant Supply Of Data-Driven, Ready-To-Use Content Templates And Prompts

It’s been just over a year since this newsletter began.

After 201 posts sent and 14 K readers welcomed…

I’m finally introducing Pen Pivot Pro.

It’ll hopefully help to support the newsletter and ensure it runs smoothly.

Don’t worry — nothing changes for anyone who doesn’t join.

You’ll continue to receive the same content you always have.

But for those who want to step things up:

Pro Features:

• Exclusive Content: Additional insights in every newsletter.

• 3 Times More Templates Each Month: Based on proven pieces of content.

• Custom AI Prompts: To turn the templates into content ideas for your niche.

• Pro Friday Newsletter: Templates, breakdowns, and AI prompts inspired by viral content.

Plus access to these resources:

• Look At Hooks Pro Database: 300+ headline templates with custom AI prompts — 50 added each month.

• Pivot U: Bite-sized video lessons to boost views and engagement — 3 to 4 added each month.

• Creator’s Prompt Vault: A library of 100+ ChatGPT prompts to cut hours from draining content tasks — 16 added each month.

💡 Content Idea #1

Let Your Audience Know Exactly What Resources They Need

Your Headline Template:

The Inspiration:

Why The Headline Works:

• Inclusivity: It signals that the content is valuable for a wide audience and not just specialists.

• Aspiration: It taps into our desire for self-improvement. It suggests that if we want to see ourselves as a true [role], we require the [resources].

How To Adapt It For Your Niche:

1. Pick The Resources: Ones beyond the widely known — products, books, tools, courses, or other materials that provide value.

2. Tailor To Specific Role: Make sure the resources you pick cater to the needs of people in the [role].

3. Pick An "Obvious" Item: End the headline by letting your audience know they can expect resources covering more than just this obvious item.

Speed Things Up With ChatGPT:

Not sure where to start?

Copy and paste the following into ChatGPT after filling in your niche and target audience:

Hi ChatGPT,

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create content based on the following headline template:

"[Number] [Topic] [Resources] Every [Role] Should [Verb] (Not Just [Specific Obvious Item])"

This template is modeled on the following headline:

10 Udemy Courses Every Developer Should Own (Not Just Coding)

Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words. The content should cover specific topics relevant to the niche and should not be generic or broad.

Each headline should:

- Replace [Number] with a specific count of resources or tools.
- Replace [Topic] with a key area of focus.
- Replace [Resources] with a type of resource or tool.
- Replace [Role] with a specific role or title relevant to my niche. 
- Replace [Specific Obvious Item] with a more obvious item, to make it clear that the content will contain a broad range of different resources. 

Examples Using The Template:

For Creators:

• Fitness: "5 Recovery Tools Every Fitness Enthusiast Should Own (Not Just Foam Rollers)"

• Photography: "6 Lighting Accessories Every Amateur Photographer Should Master (Not Just Reflectors)"

For Businesses Creating Content (B2C):

• Travel Agency: "10 Eco-Friendly Travel Tools Every Adventurer Should Own (Not Just Reusable Water Bottles)"

• Realtor: "7 Neighborhood Stats Every Homebuyer Should Explore (Not Just Crime Data)"

For Businesses Creating Content (B2B):

• Software Development: "9 Agile Methodology Resources Every Tech Startup Should Use (Not Just Scrum)"

• HR Consulting: "7 Inclusion Initiatives Every Company Should Prioritize (Not Just Hiring Practices)"

💡 Content Idea #2

Give Your Audience A Method That’s Too Easy To Ignore

🔒️

💡 Content Idea #3

List The Tools Your Audience Probably Doesn’t Even Know Exist

🔒️

 Join Pro to view these templates, breakdowns, and custom AI prompts.

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