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6 Dead-Simple Ways To Get Your Content Shared Online (Based On A 2500-Person Study)

December 18, 2024

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Want to get your content shared like crazy? 

Stop relying on luck — use data.

The New York Times surveyed 2,500 frequent sharers to learn why people share content online. 

They identified six sharing personas, each with unique motivations and behaviors.

Why it matters:

When you understand these six types of online sharers, you can create content tailored to them. 

It massively boosts your chances of getting your content shared.

What you’ll learn in this post:

  • 🧩 The 6 types of online sharers and how to create content for each.

  • đź’ˇ 12 ultra-shareable headline templates that’ll work in your niche.

  • 🦾 A ChatGPT prompt that’ll use these templates to generate infinite shareable content ideas on demand (including full content outlines).

Let’s get to it.

The 6 Types Of Sharers (And How To Reach Them)

🤲 1. Altruists

Motivation: Altruists share content to help others and make a meaningful impact.

Behavior: They lean toward educational, inspiring, and problem-solving content.

How To Reach Them:

  • Focus on topics that solve common problems or improve lives.

  • Create helpful content that provides clear, actionable advice.

  • Use uplifting and encouraging tones.

🏆 2. Careerists

Motivation: Careerists share to build their reputation and demonstrate expertise.

Behavior: They look for content that boosts credibility or provides thought leadership.

How To Reach Them:

  • Create industry-specific content with actionable insights or statistics.

  • Cover emerging trends and tools.

  • Highlight data or research that supports their growth.

🕶️ 3. Hipsters

Motivation: Hipsters share to show they’re ahead of the curve and tuned into trends.

Behavior: They prefer cutting-edge, quirky, or niche content that hasn’t gone mainstream yet.

How To Reach Them:

  • Focus on topics that are niche but have the potential to trend.

  • Highlight emerging trends, discoveries, or unconventional ideas.

  • Use a tone that feels forward-thinking.

đź”— 4. Connectors

Motivation: Connectors share to build relationships and nurture community.

Behavior: They look for socially engaging content.

How To Reach Them:

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