The 5-4-3-2-1 method

October 11, 2024

🔒️ Welcome To This Week’s Pro Newsletter

  • 🧠 1 x Content Framework:

    • Generate 15 high-engagement content ideas in any niche with the 5-4-3-2-1 method.

  • 💡 3 Pro Content Ideas:

    • Headline templates and custom AI prompts 👍️ 

    • Go Pro to unlock them all (free trial).

🧠 Content Framework: The 5-4-3-2-1 Method

A 5-Step Framework To Generate 15 Content Ideas That Address All 5 Levels Of Your Audience’s Needs

Maslow’s Hierarchy of Needs categorizes human needs into five levels…

From the basic (eg. safety) to the advanced (eg. love, self-esteem).

Understand your audience’s hierarchy of needs and your content will always resonate.

The 5-4-3-2-1 method generates 15 content ideas that tap into all 5 levels of needs.

It prioritizes content ideas for the lower, more basic levels…

Before gradually focusing on more specialized content as you move up the hierarchy.

How It Works:

I’ve used examples from different niches to show how you can generate content ideas at every level in any niche.

1. Physiological Needs (5 Content Ideas): Address basic needs like health, wellness, and survival.

  • Tech: How wearable tech monitors health and well-being.

  • Fashion: Practical clothing for difficult weather.

2. Safety Needs (4 Content Ideas): Provide security and protection.

  • Pet Care: Keeping pets safe during natural disasters.

  • Travel: Safe destinations for solo travelers.

3. Love and Belonging (3 Content Ideas): Foster relationships and community.

  • Home Decor: Designing spaces for family bonding.

  • Crafts: Handmade gifts that strengthen personal connections.

4. Esteem (2 Content Ideas): Boost confidence and self-respect.

  • Public Speaking: Overcoming fear of speaking.

  • Gardening: Encourage pride in growing your own food. 

5. Self-Actualization (1 Content Idea): Promote personal growth and fulfillment.

  • Fitness: Training for a marathon as a personal achievement.

Try the 5-4-3-2-1 method in your own niche and see what high-engagement content ideas you come up with.

A ChatGPT Prompt To Give You These 15 Content Ideas In 3 Seconds

Copy and paste this prompt into ChatGPT after filling in your niche and target audience:

🖐️ Pro Prompts Of The Week

Check out the two new ChatGPT prompts added to our Pro prompt vault:

  • A prompt to write the perfect hook for your landing page in seconds.

  • A prompt to identify content that sounds too “clickbaity” — and give you actionable tips on how to fix it.

💡 Pro Content Template #1

Share Guidance On Why Your Audience May Be Failing

Your Headline Template:

❝

[Authority] Of [Number] Years Reveals [Number] Blunt Reasons You May Not Be [Achieving Outcome]

The Inspiration:

"Life Coach Of 20 Years Reveals 5 Blunt Reasons You May Not Be Winning At Life"

~ YourTango

Why The Headline Works:

  • Authority: Referencing an expert with years of experience boosts credibility.

  • Boldness: "Blunt reasons" suggests honest, no-filter advice — it grabs attention.

How To Adapt It For Your Niche:

  1. Pick The Authority: Choose a trusted figure or role in your niche — this could be you.

  2. Specify The Years: Use years of experience to establish trust.

  3. Define The Outcome: Focus on a specific result your audience wants but struggles to achieve.

Speed Things Up With ChatGPT:

Hi ChatGPT,

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience].

I want to create content based on the following headline template:

[Authority] Of [Number] Years Reveals [Number] Blunt Reasons You May Not Be [Achieving Outcome]

This template is modeled on the following headline:

"Trainer Of 10 Years Reveals 6 Blunt Reasons You May Not Be Building Muscle"

Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words.

The content should cover specific topics relevant to the niche and should not be generic or broad.

Each headline should:

- Replace [Authority] with a relevant role or professional in my niche.

- Replace [Number] with a specific count of reasons.

- Replace [Achieving Outcome] with a specific goal or result relevant to my niche.

Examples Using The Template:

For Creators:

  • Fitness: "Trainer Of 10 Years Reveals 6 Blunt Reasons You May Not Be Building Muscle"

  • Gardening: "Horticulturist Of 8 Years Reveals 5 Blunt Reasons You May Not Be Growing Healthy Plants"

For Businesses Doing Content Marketing (B2C):

  • Realtor: "Realtor Of 12 Years Reveals 6 Blunt Reasons You May Not Be Getting Offers On Your Listing"

  • Home Improvement: "Contractor Of 10 Years Reveals 5 Blunt Reasons You May Not Be Completing Renovations On Time"

For Businesses Doing Content Marketing (B2B):

  • Software Developer: "Tech Lead Of 15 Years Reveals 6 Blunt Reasons You May Not Be Delivering Quality Code"

  • Marketer: "Marketing Strategist Of 20 Years Reveals 5 Blunt Reasons You May Not Be Generating Leads"

🔒️ Pro Content Template #2

This template uses the psychological triggers of aspiration and loss aversion to generate views and engagement.

Use the AI prompt to turn it into content ideas for your niche.

Your Headline Template:

🔒️

👋 Hey there — Dil here.

Go Pro to read the rest of this post.

You’ll instantly unlock 400+ premium headline templates and prompts to beat creative block, triple your content’s views, and save 20+ hours/month.