💡 250+ Headline Templates

🧠 IN TODAY’S EMAIL
  • 👀 Look At Hooks - Update

    • 250+ Headline Templates

  • 💡 A Clickable Content Idea For You:

    • What you wish you knew sooner.

    • Headline template included 👍️ 

LOOK AT HOOKS - BY THE PEN PIVOT

The “Look At Hooks” Headline Template Database Will Keep Getting Bigger And Better

Sad truth: People create awesome content that doesn’t get read or viewed because of a terrible headline.

They spend hours or even days on a blog post, video, or social media post — only for it to get barely any clicks.

That’s why I created “Look At Hooks”:

  • A Database Of 250+ Proven, Psychology-Driven Headline Templates: Based on headlines by huge creators and publications like MrBeast, Ali Abdaal, Mark Manson, and CondĂŠ Naste.

  • ChatGPT Prompts For Content Ideas: Copy and paste them into ChatGPT to instantly turn any of the headline templates into headline ideas for your niche. 

  • New Headline Templates Added Regularly â€” ones that aren’t shared anywhere else.

  • Filter By Content Type: Headline templates for “how-to” content, listicles, opinion pieces, product reviews, and more.

  • Tagged By Emotion: Choose headlines based on emotions such as FOMO, relief, empathy, frustration, and more.

  • Each Template Works In Any Niche: Fill in the blanks for your specific piece of content and you’re good to go.

April Updates: 

  • 50 new headline templates added (with custom ChatGPT prompts).

  • New web app design.

To anyone that’s already got it - you’ve got access to the web app AND the Airtable database forever.

If you’re interested, lifetime access for this cohort closes in 24 hours.

💡 A CLICKABLE CONTENT IDEA FOR YOU

Teach Your Audience What You Wish You Knew Sooner

🔨 Your Headline Template:

❝

"[Number] [Topic] [Insights] I Wish I Knew [Specific Earlier Point In Journey]"

🔎 The Inspiration:

This template was inspired by the hook of a viral tweet thread by Jesse Pujji:

Starting a business can be painful.

You feel lost 97% of the time - the ups and downs are gut-wrenching.

I wish I had a cheat sheet of principles for my first startup.

So I wrote one.

Here are 40+ learnings about entrepreneurship I wish I knew sooner:

9.6K Likes, 2.6K Retweets, 6.3K Bookmarks [link to tweet thread]

It’s great, right?

We could condense the emotional core of this hook into a headline like this:

“40 Entrepreneurship Secrets I Wish I Knew When Starting My Startup”

🧠 Why The Headline Works:

  • Exclusivity: “Secrets” suggests insider info — knowledge that isn’t easily accessible.

    • Alternatives include “insights”, “tactics”, “frameworks”, “strategies”, “tips”, etc.

  • Loss Aversion: With "wish I knew," the headline taps into the audience’s fear of missing out on information that could prevent losses or difficulties. 

  • Authority: The mention of personal experience and learned lessons lends credibility.

🔁 How To Adapt It For Your Niche:

  1. Pick A Topic: One that’s relevant to your audience and could involve a variety of insights - e.g. “digital marketing”, “indoor plants”, “calisthenics”, etc. 

  2. Define An Early Milestone: A crucial early point in your journey where the advice would have been useful.

  3. List The Valuable Insights: Actionable ones you wish you had known at that earlier stage.

💨 Speed Things Up With ChatGPT:

Copy and paste the following into ChatGPT after filling in your niche and target audience:

Hi ChatGPT,

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create content based on the following headline template:

"[Number] [Topic] [Insights] I Wish I Knew [Specific Earlier Point In Journey]"

This template is inspired by the headline "40 Entrepreneurship Secrets I Wish I Knew When Starting My Startup."

Please generate 10 headline ideas for my niche that follow this headline template closely, replacing only the bracketed terms. The content should cover specific topics relevant to the niche and should not be generic or broad.

Each Headline Should:

- Replace [Number] with a specific count of tips or insights.
- Replace [Topic] with a key area of focus.
- Replace [Specific Earlier Point In Journey] with a relevant early stage or milestone.

🎨 Examples Using The Template:

  • Parenting: "12 Parenting Tactics I Wish I Knew In The First Year"

  • Photography: "20 Photography Tricks I Wish I Knew Before My First Pro Shoot"

  • Education: "10 Exam Prep Secrets I Wish I Knew Before My First College Semester"

  • Technology: "9 JavaScript Insights I Wish I Knew Before I Built My First Web App"

  • Marketing: "14 SEO Tactics I Wish I Knew When I Launched My First Website"

  • Travel: "18 Backpacking Tips I Wish I Knew Before Hiking Through Europe"

  • Dental Practice: "7 Dental Hygiene Practices Patients Wish They Knew In Their Teens"

  • Real Estate: "11 Homebuying Tactics People Wish They Knew Before Making Offers”

  • Event Planning: "12 Wedding Planning Lessons Couples Wish They Knew At The Start”

If You Found This Helpful…

Try the headline template out in your own niche and see what you come up with 🙂.

Enjoy.